JLM Urban Sports

Representing And Supplying The World's Leading Parkour, Free-running And Urban Sports Athletes

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Kelan Ryan models for Superdry

Seventeen year old Kelan Ryan, stars in Campaign for Superdry.

Katie McDonnell collaborates with Shock Absorbers UK

Katie McDonnell stars in Shock the System Campaign for Shock Absorber UK

United Kingdom First to Recognise Parkour as Official Sport

Fantastic news for the parkour/freerunning community and our athletes; recognition for the sport they live and breathe.

Minister for Sport Tracey Crouch described it as a "fun, creative and innovative option"."I want people to get out there and find the sport and physical activity that appeals to them," she added. "I am pleased that it has been recognised as a sport, giving it the platform for further growth in this country."The sport promotes movement and using the great outdoors as a space to get active in and I encourage people to don their trainers and give it a go."


JLM USMS is a leading athlete management company in Parkour, Free-Running and Urban Sports.

We represent and supply the worlds leading Parkour and Free-running athletes for all types of media work including films and TV Commercials.


Adidas, L’Oreal, Sony Playstation , Channel 4, MTV, BBC, CBBC, Mercedes-Benz, Red Bull, Sky Sports, Unilever, E4, Five, Bethesda Softworks, Top Gear, Top Gear Live, Nike, Pepsi, Karrimor, Xbox, TomTom, Disney, Formula E, BBC, Poker Stars, Bounce Australia, XDubai and Peugeot.